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Writing techniques

How To Become A Hypnotic Copywriter

hypnosisIf you like words, you’re probably an avid reader. In which case, I have a challenge for you: I dare you to tell me what your favorite book is! There, there. I know it’s hard to pick one. But think of the one book that you’d read over and over again, the one that keeps your eyes glued to its words and makes you forget about food, sleep, work… everything.

Now, go, pick it up and look over its words, paragraphs, how it’s structured, how much dialogue it has. Think about what’s so special about it – the thing that makes you feel like part of the story – the quiet by-stander that observes the characters’ moves, laughs at their jokes and suffers alongside them. You’re probably thinking: “obviously, it’s THE STORY.” Well, no.


What is hypnotic writing?hypnotic writing - joe vitale

It’s a writing technique that many writers use without even knowing it: using certain words and phrases that appeal to human emotions and stimulate their imagination in such a way that they fall into a “waking trance.” They’re conscious, but somehow isolated from reality and locked into the fictional world they’re reading about. In the words of Dr. Joe Vitale – IMHO, the copywriter extraordinaire 🙂 – hypnotic writing is “intentionally using words to guide people into a focused mental state where they are inclined to buy your product or service.” And his book, Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words, stands as proof of how effective this technique can be. I fully recommend you read it.

You’ll be amazed by its effect.

A writing technique that works. Science proved it

agatha christieSome years ago, a group of scientists studied 80+ of Agatha Christie’s works and discovered that she “used literary techniques mirroring those employed by hypnotherapists and psychologists, which have a mesmeric effect on readers.” As it turns out, short sentences and common phrases like she, yes, girl, kind, smiled and suddenly, used repeatedly by Christie, act as a trigger to raise levels of serotonin and endorphins, the chemical messengers in the brain that induce pleasure. Which causes people to seek out her books again and again. It’s like she discovered the recipe to captivate her reader’s attention and used it in all of her books. She became the best-selling fiction author of all time (according to The Guinness Book of Records).

To me, this study is proof enough that hypnotic writing works. I give it full credit, for I, myself, have experienced Christie’s hypnosis.

It’s all about WORDCRAFT! *hint* *hint* 🙂

The FIRST 3 Steps To Take

…to get into the hypnotic writing mode.

Now that you know hypnotic writing works, let’s get back to the little exercise I started at the beginning of this blog and follow these steps to learn just how it works:

  • Take your favorite book and start reading it again, but this time try to focus on how it’s written. Try to get yourself into that ‘waking trance’ and observe exactly how it works. Observe the words. Feel their effect.
  • Get your hands on Vitale’s book and run through that as well.
  •  If the first two steps prove time-consuming (although I strongly recommend you take them), check out The 7 tips to make your writing hypnotic. Reading these tips will make this writing technique sink in faster, so you can get on to your successful writing in no time!

About Emma

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5 thoughts on “How To Become A Hypnotic Copywriter

  1. Interesting!So, tell me Mischa are you hypnotizing us right now?

    Posted by Adina Corniciuc | February 24, 2013, 9:59 pm
  2. Hmmm, I feel like @.@

    Posted by Andres | February 26, 2013, 2:39 pm

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