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Marketing copy, Tips & tricks

How To Write For Email, Social, And The Web [The Copywriting Cheat Sheet]:

Times have changed a lot for marketing copywriters. (I’m expecting an ironic ‘Really?’ from all of you.) Writing simple sales letters seems so… how many years ago? There are so many ways to reach potential customers now, and so many different communication channels, that writing just one piece of communication for all of them just spells “fail.”

We’ve got the website copy, the blog copy, the email copy (promotional and newsletters) and the “social” copy, which alone is divided into: Facebook, Twitter, LinkedIn, Pinterest and even Instagram copy – to outline just the main social networks that have been buzzing with activity in the past years. Sounds crazy, right? Well, each channel attracts a different audience. However, you can find prospects within each type of audience. IF… you’re approaching them the right way. But what way is the right way? And with all these channels, how can you not lose your mind writing the right copy to address each audience?

Guys, I found the perfect copywriting cheat sheet [infographic] to get you started. But before you start reading it, here’s a precious piece of advice – take it as a disclaimer, if you will – get to know how each channel works, how and what people share on each channel and only THEN start crafting your words in accordance. I assure you, by doing it this way you’ll save yourself a lot of hassle.

I’m also preparing a bunch of articles with detailed tips on how to write copy for each channel. So, stay tuned! 🙂

Okay, okay – I won’t keep you waiting any longer.

Here’s the promised copywriting cheat sheet:

VerticalResponse Copywriting Cheat Sheet Infographic

Do you find the above infographic useful? Would you add anything else to this copywriting cheat sheet? Share your thought below!


About Emma

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2 thoughts on “How To Write For Email, Social, And The Web [The Copywriting Cheat Sheet]:

  1. Nice infographic design, but it feel it’s a little light on the message. The same stuff is written in several places; seems as though the graphics really overshadow the copy. For instance, LinkedIn copy doesn’t feel “personable” to me. The tone is usually formal and serious, which would’ve made a lot more sense in that section of the infographic. Just my 2 cents.

    Posted by Katherine | April 8, 2013, 10:43 pm
    • Hi Katherine. Thank you for your comment! Indeed, the infographic is a bit “short of words” and focused more on the graphics. But I think it’s a great starting point in writing copy for different channels and the graphics have a great role in ensuring the info sticks with the reader. At least, they worked for me 🙂 About the LinkedIn copy – yeah, I guess “formal” and “serious” would’ve been more appropriate. However, “personable,” meaning “pleasant / agreeable / presentable,” goes well with “formal” and “serious” – wouldn’t you agree?

      Posted by emischa | April 20, 2013, 3:10 pm

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