Times have changed a lot for marketing copywriters. (I’m expecting an ironic ‘Really?’ from all of you.) Writing simple sales letters seems so… how many years ago? There are so many ways to reach potential customers now, and so many different communication channels, that writing just one piece of communication for all of them just spells “fail.”
We’ve got the website copy, the blog copy, the email copy (promotional and newsletters) and the “social” copy, which alone is divided into: Facebook, Twitter, LinkedIn, Pinterest and even Instagram copy – to outline just the main social networks that have been buzzing with activity in the past years. Sounds crazy, right? Well, each channel attracts a different audience. However, you can find prospects within each type of audience. IF… you’re approaching them the right way. But what way is the right way? And with all these channels, how can you not lose your mind writing the right copy to address each audience?
Guys, I found the perfect copywriting cheat sheet [infographic] to get you started. But before you start reading it, here’s a precious piece of advice – take it as a disclaimer, if you will – get to know how each channel works, how and what people share on each channel and only THEN start crafting your words in accordance. I assure you, by doing it this way you’ll save yourself a lot of hassle.
I’m also preparing a bunch of articles with detailed tips on how to write copy for each channel. So, stay tuned! 🙂
Okay, okay – I won’t keep you waiting any longer.
Here’s the promised copywriting cheat sheet:
Do you find the above infographic useful? Would you add anything else to this copywriting cheat sheet? Share your thought below!