Shameless Idealist
Emma has written 8 posts for Wordcraft Studio

The Comma Manifesto: How Commas Save Lives

Is it Let’s eat grandpa! or Let’s eat, grandpa!? I always say: Let’s give grandpa a chance! Recently, I had an exchange of opinions with a colleague about… (wait for it!) the importance of commas and comma placement in a sentence. Since I’m writing about it, the topic obviously gave me food for thought. For … Continue reading

How To Write For Email, Social, And The Web [The Copywriting Cheat Sheet]:

Times have changed a lot for marketing copywriters. (I’m expecting an ironic ‘Really?’ from all of you.) Writing simple sales letters seems so… how many years ago? There are so many ways to reach potential customers now, and so many different communication channels, that writing just one piece of communication for all of them just … Continue reading

3 Tips To Write Out The Product Benefits That Sell

In a previous post, I was telling you about the Feature vs. Benefits dilemma that many marketing people are still struggling with. Hopefully, you’re not one of them. But even if you know exactly what the difference between the two is, how can you make sure you’re writing out the right product benefits – the … Continue reading

Features Vs. Benefits: Oh, The Ever-Present Dilemma

You have a product to sell. You need to write compelling copy to convince people to buy it. It’s got a lot of impressive features, but what exactly do these features do? How does the consumer benefit from them? That’s the question you have to ask yourself. And the answer to it will actually sell … Continue reading

THE 7 Tips To Make Your Writing Hypnotic

I’ll get straight to point with this one. I know you’re all dying to know what those ‘7 tips to make your writing hypnotic’ are. For those of you who are wondering what ‘hypnotic writing’ is, go to my blog about How to become a hypnotic copywriter. Okay, are you all set? Here we go: … Continue reading

How To Become A Hypnotic Copywriter

If you like words, you’re probably an avid reader. In which case, I have a challenge for you: I dare you to tell me what your favorite book is! There, there. I know it’s hard to pick one. But think of the one book that you’d read over and over again, the one that keeps your … Continue reading

Exclusivity. Enthusiasm. Ego.

Give the customers what they want, respond to customers’ need, please your customer, and your business will thrive on social buzz. Not once have I heard all these things, but a million, a trillion, a gazillion times even. And it’s such an old way of thinking business and product communications. Not saying it’s not working … Continue reading

Perez Hilton’ s Blog. A Successful Story

How to build a blog? A successful one. All of us copywriters out there who dream of making an honest buck out of our passion have asked ourselves this, probably several times since we started out our writing adventure. Unfortunately, these days, it’s not all about the talent or passion for writing. Sure, you can … Continue reading

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