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Marketing copy

This category contains 3 posts

How To Write For Email, Social, And The Web [The Copywriting Cheat Sheet]:

Times have changed a lot for marketing copywriters. (I’m expecting an ironic ‘Really?’ from all of you.) Writing simple sales letters seems so… how many years ago? There are so many ways to reach potential customers now, and so many different communication channels, that writing just one piece of communication for all of them just … Continue reading

3 Tips To Write Out The Product Benefits That Sell

In a previous post, I was telling you about the Feature vs. Benefits dilemma that many marketing people are still struggling with. Hopefully, you’re not one of them. But even if you know exactly what the difference between the two is, how can you make sure you’re writing out the right product benefits – the … Continue reading

Features Vs. Benefits: Oh, The Ever-Present Dilemma

You have a product to sell. You need to write compelling copy to convince people to buy it. It’s got a lot of impressive features, but what exactly do these features do? How does the consumer benefit from them? That’s the question you have to ask yourself. And the answer to it will actually sell … Continue reading

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